Brew in the Lou 2026 October 10, 2026 Sponsored by: TICKETS ON SALE NOW! JOIN THE FUN!

Sponsorship Opportunities

Sponsorship Opportunities

Build your brand in the community with a media package valued at $85,000+

Learn More

Sampling Vendors

Sampling Vendors

Expose over 2,000 guests to your beer, wine, spirits or food products with tasting samples.

Learn More

Retail Vendors

Retail Vendors

Want to sell products at the event? Join us for the festival and display your goods or services to our 2,000+ guests.

Learn More

Announcing our Brew in the Lou 2026 custom brew, Lily Pond Lager!

Try it for yourself at the Brew in the Lou 2026 Release Party 

We’re proud to introduce Lily Pond Lager, the official custom beer crafted exclusively for this year’s festival by our friends at 2nd Shift Brewing.

Crisp, refreshing, and created especially for Brew in the Lou, Lily Pond Lager is the perfect beer to raise as we celebrate great brews, good food, live music, and the St. Louis community.

Congratulations to Our Naming Contest Winners

The name Lily Pond Lager was selected through our Brew in the Lou naming contest—and we had not one, but two winning entries!

Congratulations to Andrew Roberts and Becky Sudholt, who each submitted the same winning name. Thank you to everyone who shared creative ideas and helped make this year’s custom beer one to remember.

Be Among the First to Try It

Join us for the official Lily Pond Lager release party on September 30 from 6–8 p.m. at 2nd Shift Brewing.

Celebrate with fellow craft-beer fans, meet author Joel Bittle of Gateway Beer, and be among the first to enjoy Lily Pond Lager before the festival. Joel will also be signing copies of his book during the event.

Can’t make the release party? You can also enjoy Lily Pond Lager at Brew in the Lou 2026 on October 10. Brew in the Lou 2026 is a Big Blue Spark production, sponsored by Southern Bank

Release Party Details

Date: September 30, 2026
Time: 6-8 pm
Location: 2nd Shift Brewing
1601 Sublette Ave.
St. Louis, MO 63110

Purchase your tickets to Brew in the Lou 2026 on October 10, 2026
at Francis Park and join us for the custom brew release party on Sept. 30!

GET YOUR TICKETS AND JOIN THE FUN!

Announcing Our 2026 Brew in the Lou Title Sponsor: Southern Bank!

Southern Bank’s local leadership support will help elevate our 14th annual Brew in the Lou festival on Saturday, Oct. 10, 2026, from 1–5 p.m. at the Lily Pond in Francis Park.

All proceeds benefit scholarships and educational services for the 9,700 students served by LESA’s 39 member schools across the St. Louis metro area.

Southern Bank’s commitment to local communities and grassroots innovation makes them a perfect partner for Brew in the Lou’s celebration of St. Louis’ craft beer, wine, spirits, and food scene. We’re grateful for their investment in our mission and community.Tickets are on sale now at brewinthelou.com. We hope you’ll join us in welcoming Southern Bank and celebrating another outstanding year of Brew in the Lou!

Stay tuned for more updates.

Watch The Announcement Video

Check out the video of Brew in the Lou 2024!

Join us for Brew in the Lou 2026,
Francis Park, October 10, 2026!

LESA’s 14th Annual “Brew in the Lou” Festival, a Big Blue Spark production, will offer one-stop tasting of St. Louis’s best beer, wine, spirits, homebrew and food favorites when it returns to Francis Park, Saturday October 10, 2026, from 1-5 p.m. Over 80 tasting and vendor stations will line the banks of The Lily Pond, featuring local, regional and national craft breweries, distilleries and wineries.

 

 

General Admission Tickets are $55 advance/$65 day-of-event and are on sale August 1!  (Advance sales close at 11:00 PM, Wednesday, October 7.) Admission includes unlimited beer & food tastings while supplies last and a keepsake commemorative glass. Again this year – for guests who want more than a tasting, a select number of food vendors will have full size servings available for purchase.

VIP Tickets are $125 in advance and are on sale August 1! VIP admission includes all the fun of general admission   PLUS

Unlimited VIP tent access      Exclusive food and beverage tastings

Exclusive VIP commemorative glass         Private bathrooms

If you’re interested in sponsorship opportunities, providing samples, selling goods or being a volunteer at the event, click on any above to learn more. Remember that Sampling Vendors can also sell goods at their booth.

Thank you for your support!

Brew in the Lou is one of our largest and most important fundraisers for the Lutheran Elementary School Association, and the revenue provides critical assistance to the 9,700 children, 600 educators and 34 Lutheran schools we serve.

Thank you for your faithful and ongoing support. We can’t wait to see you this year!

Disclaimers

All ticket sales are final. Refunds will not be issued in the event of rain or other inclement weather.

BUY TICKETS!

Digital Tickets are only $55 ($65 on day of the event). Enjoy tastings of St. Louis’ best beer, wine, spirits and food from area restaurants, live music and more! More than 100 tasting stations will line the banks of The Lily Pond, featuring local, regional and national craft breweries, distilleries, wineries and food providers.

BUY TICKETS!

This special VIP Access package includes one VIP Pass, unlimited VIP tent access, exclusive food and beverage tastings, commemorative glass, and private restrooms.

Thank you to our 2026 Sponsors

Title Sponsor

Horizontal_Black

Oktoberfest Sponsors

John
Gerber

Gene
Lehr

Rockin' Stage Sponsors

Marilyn & John
Brickler

Paul & Tammie
Himmelsbach

LaChanceLogo200
Lutheran Hour Ministries
Kaufman-01

Lederhosen Sponsors

Boeing

Dan & Diana Quinn

Commemorative Glass Sponsor

Hartmann Color

T-Shirt Sponsor

Aspire

Hops Hero Sponsors

first bank

Kalin & Kathy Liefer

Lutheran Trust

Media Sponsors

Fox2
KPLR_11

Sponsorship & Exhibitor Opportunities still available!

Build your brand.
Become a sponsor.

Learn More

Join the fun as
a sampling vendor

Learn More

Want to sell goods
at Brew in the Lou?

Learn More

Come for FREE! Volunteer
at Brew in the Lou.

Learn More

Thank you for your support!

Brew in the Lou is a fundraising event with all proceeds benefitting the students, families and schools of the Lutheran Elementary School Association.