This year’s custom brew will be a bright, dry‑hopped lager brewed specially for the 2026 Brew in the Lou festival by our partner, 2nd Shift Brewing.

Dry hopped with Cascade and Citra, this is not your average easy‑drinking lager. Our intrepid brewers used a carefully dialed‑in process to layer crisp malt character with zesty citrus, floral, and pine notes, creating a beer that stays refreshingly smooth while delivering a clean, modern hop profile at about 5% ABV and 30 IBUs.

If your name is selected, you will win 2 VIP tickets for the 2026 Brew in the Lou Festival on October 10, 2026 at Francis Park. You may enter up to three name options, and if you win, you’ll claim your 2 VIP tickets at the gate. VIP access includes unlimited VIP tent entry, exclusive food and beverage tastings, a commemorative glass, and private restrooms.

Winner announced by August 15!

Release and acceptance of Rules – By submitting this form, I/we the applicant(s), do expressly release the organizers of event from any and all liability for any damage, injury, or loss to any person, business, or property which may arise from licensing and occupation of the exhibit space by the applicant(s), and agree to hold and save organizers harmless of any damage, injury or less by reason thereof.