Name Our Custom Brew Contest

Name Our Custom Brew Contest

Win Two VIP Tickets to 2025 Brew in the Lou

Deadline for submission is July 28, 2025! 
Thank you for entering our Brew in the Lou 2025 custom brew contest.

This year’s custom brew will be a Black IPA brewed specially for the 2025 Brew in the Lou festival by our partners, Square One Brewery & Distillery.

This is not your average dark IPA!  Through a highly sophisticated and extremely dangerous procedure, our intrepid brewers concocted and created a method to create a beer which looks like a perfect Irish stout but tastes like Pacific Northwest hop heaven. (6.5% ABV, 65+ IBU’s)

If your name is selected, you will win 2 VIP tickets for the 2024 Brew in the Lou Festival on October 11, 2025 at Francis Park.

You may enter up to three name options. If you win, you will claim your 2 VIP tickets at the gate. VIP Access includes unlimited VIP tent access, exclusive food and beverage tastings, commemorative glass, and private restrooms.

Winner announced by August 15!

Fill out the form below to enter.

Custom Brew Entry Form

Release and acceptance of Rules – By submitting this form, I/we the applicant(s), do expressly release the organizers of event from any and all liability for any damage, injury, or loss to any person, business, or property which may arise from licensing and occupation of the exhibit space by the applicant(s), and agree to hold and save organizers harmless of any damage, injury or less by reason thereof.

A special thanks to Square One Brewery & Distillery.

LOCATION

Lafayette Square
727 Park Ave, St. Louis, MO 63104
(636) 987-1002