It’s official! The new 2025 Brew in the Lou custom brew is: South City Eclipse!
Sponsorship Opportunities
Sponsorship Opportunities
Build your brand in the community with a media package valued at $85,000+
Sampling Vendors
Sampling Vendors
Expose over 2,000 guests to your beer, wine, spirits or food products with tasting samples.
Retail Vendors
Retail Vendors
Want to sell products at the event? Join us for the festival and display your goods or services to our 2,000+ guests.
Our custom brew was created by Square One Brewery & Distillery.
A special thanks to Christian Fierro, a long time Brew volunteer, for the terrific name submission. Christian will enjoy two VIP tickets to Brew in the Lou 2025 on us!
South City Eclipse is a bold, black IPA that captures the spirit of south city St. Louis—rich, mysterious, and bursting with festival flavor—it’s a black IPA that shines!
Be Our Guest at the South City Eclipse Release Party!
Join us at Square One Brewery in Lafayette Square on September 25 from 4-7 pm for the official release party. Be among the first to experience this bold St. Louis-inspired creation and celebrate with fellow beer lovers.
Date: September 25, 2025
Time: 4-7 pm
Location:
Square One Brewery & Distillery
1727 Park Ave, St. Louis, MO 63104
Or taste the new South City Eclipse at Brew in the Lou 2025!
Check out the video of Brew in the Lou 2024!
Join us for Brew in the Lou 2025,
Francis Park, October 11, 2025!
LESA’s 13th Annual “Brew in the Lou” Festival, a Big Blue Spark production, will offer one-stop tasting of St. Louis’s best beer, wine, spirits, homebrew and food favorites when it returns to Francis Park, Saturday October 11, 2025, from 1-5 p.m. Over 80 tasting and vendor stations will line the banks of The Lily Pond, featuring local, regional and national craft breweries, distilleries and wineries.
General Admission Tickets are $55 advance/$65 day-of-event and are on sale August 1! (Advance sales close at 11:00 PM, Wednesday, October 8.) Admission includes unlimited beer & food tastings while supplies last and a keepsake commemorative glass. Again this year – for guests who want more than a tasting, a select number of food vendors will have full size servings available for purchase.
VIP Tickets are $125 in advance and are on sale August 1! VIP admission includes all the fun of general admission PLUS
Unlimited VIP tent access Exclusive food and beverage tastings
Exclusive VIP commemorative glass Private bathrooms
If you’re interested in sponsorship opportunities, providing samples, selling goods or being a volunteer at the event, click on any above to learn more. Remember that Sampling Vendors can also sell goods at their booth.
Thank you for your support!
Brew in the Lou is one of our largest and most important fundraisers for the Lutheran Elementary School Association, and the revenue provides critical assistance to the 9,700 children, 600 educators and 34 Lutheran schools we serve.
Thank you for your faithful and ongoing support. We can’t wait to see you this year!
Disclaimers
All ticket sales are final. Refunds will not be issued in the event of rain or other inclement weather.
Digital Tickets are only $55 ($65 on day of the event). Enjoy tastings of St. Louis’ best beer, wine, spirits and food from area restaurants, live music and more! More than 100 tasting stations will line the banks of The Lily Pond, featuring local, regional and national craft breweries, distilleries, wineries and food providers.
This special VIP Access package includes one VIP Pass, unlimited VIP tent access, exclusive food and beverage tastings, commemorative glass, and private restrooms.
Our 2025 Musical Guest
The Funky Butt Brass Band to perform at Brew in the Lou 2025.
The Funky Butt Brass Band is set to energize the 2025 Brew in the Lou Festival as the featured musical guest.
Renowned for their dynamic blend of New Orleans-inspired brass, funk, soul, and a dash of St. Louis R&B, this six-piece ensemble brings infectious grooves and high-energy performances to every stage they play.
Attendees at Francis Park on October 11, 2025, can look forward to a lively soundtrack as they sample the region’s best beer, wine, spirits, and food favorites, with Funky Butt Brass Band leading the festivities and keeping the crowd moving all afternoon.
Known for their playful showmanship and ability to get audiences dancing, they promise to make this year’s festival an unforgettable celebration of music, flavor, and community.
Thank you to our 2025 Sponsors
Oktoberfest Sponsors
John
Gerber
Gene
Lehr
VIP Tent Sponsor
Rockin' Stage Sponsors
Lederhosen Sponsors
Marilyn & John
Brickler
Commemorative Glass Sponsor
T-Shirt Sponsor
Hops Hero Sponsors
Paul & Tammie
Himmelsbach
Kalin & Kathy Liefer
Dan & Diana Quinn
Homebrew Horseshoe
Media Sponsors
Sponsorship & Exhibitor Opportunities still available!
Build your brand.
Become a sponsor.
Join the fun as
a sampling vendor
Want to sell goods
at Brew in the Lou?
Come for FREE! Volunteer
at Brew in the Lou.
Thank you for your support!
Brew in the Lou is a fundraising event with all proceeds benefitting the students, families and schools of the Lutheran Elementary School Association.
